What are spiders?

Search engines have spiders (i.e. robots, bots) that search your site to look for content.  They look for content, keywords, links, how many people are visiting your site, and a bunch of other things that only the search engines know. 

Besides unique content that is fresh and frequently updated, spiders like seeing a sitemap that can point them to all the pages on your site.  It's not a bad idea to have both an .html version (that visitors to your site can click on and view) and an .xml version just for spiders. 

Also, keep in mind that as long as there is at least one link to each of your pages and at least one link from an external page, spiders will eventually find and index your site.  Their job is to find information and they're very good at it.

If you have more questions, ask your website designer or SEO expert. 

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